Best Construction Marketing Ideas from the Pros


Best Construction Marketing Ideas from the Pros

1. Join an Industry Association
The best way to gain traction in your marketing efforts is to join an industry association. These are resource hubs and can offer quality connections that will lead to business success. This is especially true in construction because all work is built on relationships and reputations. Added bonus: Associations often allow their members/supporters advertising and marketing resources at low or no cost!


2. Manage Your Social Media Wisely
We all know how important social media marketing is for small businesses, but are you really using your platforms to their full potential? With Hootsuite, you can save time and keep your social media presence active by scheduling your posts and curating fabulous content across all your profiles. Then you can use Hootsuite’s analytics tools to see the impact of your efforts.
3. Focus on a Niche
From a proposition perspective, niche construction companies are deeply embedded and focused on delivery of a specific type of project—be that residential property for high streets, specialist school construction, or perhaps work / live property in major cities. By rooting a strong proposition and niche, construction companies are then able to talk to new and potential customers about their USP, and that is what they are known for in the market. Therefore, when it comes to marketing their services, the construction company would find it much easier.

4. Work to Develop Your Brand
I have worked with two construction companies and the most successful marketing idea they implemented—that made the most impact for their revenue and increase in work—was creating a brand. They took the time and invested money into creating a logo and brand that stood out from their competitors. Overnight their company changed. They were attracting the right clients, can now charge what they are worth without anyone balking, and lastly, they are far more confident about their company and future direction.

5. Run a Facebook Promotion
A fun and unique spin I do for clients is run a Facebook campaign for targeted cities to homeowners. I then create a Facebook ad stating if you call us for your home improvement estimate, it’s totally free same day and the first five get a $10 gift card. It’s a great way to generate buzz for our company and great for the area because you can get likes and shares generating.

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